MARKUPINDEX.COM · IDIOT INDEX REPORT
Apple Watch Ultra 2
Apple · Electronics / Wearables
CANONICAL STAT
The estimated idiot index of the Apple Apple Watch Ultra 2 is 8.4x — it retails for $799 while its raw materials cost approximately $95.
Stable URL: https://markupindex.com/p/s028
Retail price
$799
Raw materials
$95
All-in cost (materials + labor + shipping)
$136
8.4x
idiot index (price ÷ materials)
5.9x
vs all-in cost
12%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.