MARKUPINDEX.COM · IDIOT INDEX REPORT
Sonos Era 100
Sonos · Electronics / Audio
CANONICAL STAT
The estimated idiot index of the Sonos Sonos Era 100 is 5.5x — it retails for $249 while its raw materials cost approximately $45.
Stable URL: https://markupindex.com/p/s025
Retail price
$249
Raw materials
$45
All-in cost (materials + labor + shipping)
$69
5.5x
idiot index (price ÷ materials)
3.6x
vs all-in cost
18%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.