MARKUPINDEX.COM · IDIOT INDEX REPORT
iPhone 15 Pro 256GB
Apple · Electronics / Smartphones
CANONICAL STAT
The estimated idiot index of the Apple iPhone 15 Pro 256GB is 8.9x — it retails for $1,199 while its raw materials cost approximately $135.
Stable URL: https://markupindex.com/p/s001
Retail price
$1,199
Raw materials
$135
All-in cost (materials + labor + shipping)
$198
8.9x
idiot index (price ÷ materials)
6.1x
vs all-in cost
11%
materials share of price
Cost figures are estimates derived from public teardown analyses, bill-of-materials reports, and industry rules of thumb — not audited manufacturer costs. Indexes are directional indicators, not statements of fact about any company's margins. Read the methodology and disclaimers.